We have thousands of online textbooks and course materials mostly in PDF that you can download immediately after purchase. Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to.
The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.
You can share your ebook free to your friends. Happy you, happy us! Teach through real-world examples New and Updated - Academic literature presents readers with accurate and current descriptions of what researchers have learned about successful entrepreneurs and effective entrepreneurial firms.
Opening profiles begin each chapter with a spotlight on an entrepreneurial firm started when its founders were in college, inspiring students for an early entrepreneurial start. New and Updated - What Went Wrong? New and Updated - End-of-Chapter Cases relate major chapter concepts to real business cases like Kickstarter , which is becoming an increasingly important pathway through which entrepreneurs obtain seed capital for their ventures. You Be the VC, at the end of each chapter, gives students a chance to pitch funding for hypothetical business ventures, exercising their knowledge and sparking classroom discussion.
Clear and organized text will engage students in a step-by-step learning model A comprehensive four-part entrepreneurial process: Part 1: The Decision to Become an Entrepreneur Part 2: Developing Successful Business Ideas Part 3: Moving from an Idea to an Entrepreneurial Firm Part 4: Managing and Growing an Entrepreneurial Firm New - Industry insights from practicing entrepreneurs, firms, and business people are drawn from podcasts, blogs, newspapers, company websites, and publications like The Wall Street Journal and Fortune magazine, among many others.
Updated - Authors present readers with a solid foundation in entrepreneurship , using current examples of actions being taken by entrepreneurs and start-up firms. Reach every student with MyLab Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful.
Teach your course your way: Your course is unique. Improve student results: When you teach with MyLab, student performance often improves. New to This Edition. Teach through real-world examples Academic literature presents readers with accurate and current descriptions of what researchers have learned about successful entrepreneurs and effective entrepreneurial firms. What Went Wrong? End-of-Chapter Cases relate major chapter concepts to real business cases like Kickstarter , which is becoming an increasingly important pathway through which entrepreneurs obtain seed capital for their ventures.
Clear and organized text will engage students in a step-by-step learning model Industry insights from practicing entrepreneurs, firms, and business people are drawn from podcasts, blogs, newspapers, company websites, and publications like The Wall Street Journal and Fortune magazine, among many others.
Authors present readers with a solid foundation in entrepreneurship , using current examples of actions being taken by entrepreneurs and start-up firms. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Developing an Effective Business Model 5. Industry and Competitor Analysis 6. Preparing the Proper Ethical and Legal Foundation 8. Building a New-Venture Team Unique Marketing Issues The Importance of Intellectual Property Preparing for and Evaluating the Challenges of Growth Strategies for Firm Growth Share a link to All Resources.
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